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Vancouver Humane Society Anti-Stampede Ad in the Herald
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07-04-2010, 10:34 PM
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Canada 02
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Vancouver Humane Society Anti-Stampede Ad in the Herald
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A year after its failed effort to buy an anti-Stampede advertisement sparked an uproar in Calgary, the Vancouver Humane Society has found a taker.
The group has purchased a full-page, $15,000 ad set to appear in Monday’s Calgary Herald, the city’s largest circulation newspaper that had first rejected the Vancouver Humane Society a year ago. The ad targets calf-roping, one of the long-tenured events of the city’s iconic Stampede, and features a photo of a tied-down calf under the banner, “That’s entertainment?”
It’s a tamer version of an ad last year that called a rancher a “bully.” This year’s version includes no mention of the Stampede itself, which begins this week.
http://www.theglobeandmail.com/news/...rticle1627990/
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