Quote:
Originally Posted by OilKiller
Well, I did read your post of course. I see what you are saying, but I'm not sure that RIM wants to get BBM off of the BB like that because from all that I've read, it is one of the major reasons why people buy BB's. They would be shorting themselves that revenue and more sales that way. I just don't see it happening, but who knows.
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Except, that if you truly believe opening up BBM cross-platform would kill their hardware business, then that is even more compelling proof that they will have to open it up and pursue the software and services side harder.
Because what you are saying then is that the consumer sees no value in your hardware, only your software. So if someone else comes up with better software, they will see no value in your software OR your hardware. And then its game over.
Apple is in a unique position right now because their hardware AND their software are seen as valuable by consumers. RIM doesn’t have that luxury.
Furthermore, BBM isn’t all that special or innovative in the mobile messaging space (caveat - maybe only on my POS 8730, I don’t know). Any momentum it has is more, in my opinion, from the fact that BBM users had a couple year head start on people just now coming into the smartphone world.