Dude, forget the internet. The myriad of opinions will drive you bonkers.
Just go to a store and look for yourself. At the end of the day, it's your eyes that you have to listen to. Spend a few hours and tour around. Don't trust one store, go see them all! Just try to compare similar quality brands. Like, don't compare a Panasonic plasma and then an Insignia LED and think that LEDs suck, and vice versa.
Edit: ^^ I have a plasma in a bright room. I got the anti-glare coating though, so I don't see any reflections at all. I even have a main 100W ceiling light that shines right in front of it, and I get no glare at all when the TV is on.
