I went to one store that had an LED, LCD and Plasma next to each other. The LED stood out to me, and I hate LCD TVs. It was the first time I ever actually appreciated that crazy "TrueMotion" thing that LCDs can do. It was an LCD with Plasma quality brightness and contrast (actually, it even put the plasma to shame).
The trick is to find a place that still has a display like that set up. It's much easier to tell when they are side-by-side, than it is when the different types are on different sides of the department.
So... It certainly seems worth it to me, but I'm kinda crazy like that.
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