[Igottago]

Originally Posted by ericschand

It's too late.

I asked friends with kids, elementary through University, still living at home.
I asked, "When is the last time you gave your kid some money to go buy a
CD?" I also asked a large group of co-workers the same question.

The response was an overwhelming...blank look. "Money to buy what?" was
the usual response. One had given his kid some money, "Oh maybe a year
ago, maybe two years? Dunno, I remember doing it." This one looked
embarrassed to admit it.

Then I followed up with, "Where do your kids get music? How much do they
pay for it?" Overwhelmingly, "Off the internet! For free!"

I asked the same questions of some teenagers. Same responses. They
even tried to hide the fact they had accounts on Demonoid and such.

So, you've lost the teenagers and University students.

Young kids, less than 10 years old, consistently ask, "Can you download
<insert entertainment here> for me?" All my friends kids ask that. As soon
as the newest Disney show is out, I hear about it all the time. Heck my
daughter wants a flash key so she can copy them from her friends! (The
answer so far has been, "No.")

My parents know they can get movies online. Their friends know they can
get movies online. All of them!

The final question I asked is, "Why go online? Why not spend the money?"

Overwhelmingly the initial response is, "It's not worth $X!" or along the
lines of, "$60 to go out for a movie? Are you kidding?"
Then usually something about it being so simple, it's hard not to.

When I informed them of Bill C61, and its current ilk, they were shocked
but shrugged. Not one said they would change their habits, especially
the teenagers and University students. They were the most angry and defiant.
Most carried an attitude of, "Yeah, like they'll catch me!"

So I put it to you, it's too late. You've lost the older generation, you've
lost the University generation, you've lost the teenager generation, and
you've lost the young children too.

Are you really going to go after all of them?

ers

Certainly, it is too late. I'm no fan of the new bill, but at the same time, how do we deal with a generation of people that think they shouldn't have to pay for music/movies or media in general? And its not only young kids, even my friends in their 20's wouldn't spend a penny on music these days. And they always drum up the old "well I support the artist by going to the concert" but then end up going to about 1 concert a year if that, while still continuing to download as much music for free as they want. Its a real problem. People can harp about the major labels and big business all they want, but really, there's now a sense of entitlement on the consumer end to recieve this content free of charge. That sense of entitlement is going to be tough to reverse. It seems to me that all but the most passionate music fans have adopted this sense of entitlement...at least thats what I notice in my peer group.