Considering how ridiculously small BP's US downstream operations are.....I can't see the any boycott or distaste for BP stock having a long-live stock impact. (even if every southern US BP station went kaputs (IIRC BP stations are just franchises anyway).
As mentioned, they're realistically going to have to pay out a good sum in the whole clean-up/remediation, but I can guarantee you they're going structure any financial statement impacts in a way to mitigate any further stock hits.
They've still got 99.9% of their upstream production going full bore, and I can guarantee you marketers aren't going to shy away from BP crude.
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