[FanIn80]

Some interesting quotes from Jobs at tonight's D8 Conference:

- On the future of television: "Subsidized set-top boxes have squashed innovation because no one wants to pay for separate boxes...ask TiVo, Roku, us, Google in a few months. The set-top box needs to be torn up and redesigned to get people things they way they want them. And there's no go-to-market strategy for that. With the iPhone, and now the iPad, we could partner with carriers, but television is very balkanized...everything is local."

- On balance shifts in content: "The way we market movies is changing. It used to be TV advertising with trailers, but now it's the Web. Content providers used to think their customers were movie theaters, record stores, etc. But they need to recognize that it's the viewer and you need to let them watch whenever, wherever they want. It's starting to happen in television, and even now in film."

- On HDCP/content protection: "The content providers are afraid of a Napster repeat, and they set the rules. Apple tries to persuade, but if they can't convince providers, they have to either accept the limitations or go without the content."