Yeah Lance did something like this last year or the year before that. Except that time the schtick was that for a certain amount (Can't remember how much) you got to ride with Lance through downtown or something.
Except of course, Calgary being Calgary, it was freezing and snowing or something. The organizers were so worried about the bad publicity they ended up putting something together at Lindsay Park - on STATIONARY bikes.....
I knew someone that went to the dinner - heard it was amazing.