A kick-ass pancake breakfast is an absolute must. And yeah, face-to-face contact is a must, especially in municiple elections where low voter turn-out means that a small number of committed voters can be more effective than a large number of apathetic voters. That said, I can see how facebook and twitter have a role to play: with twitter in particular, make sure that you're saying interesting, meaningful things. Just describing your activities isn't going to be as effective as actually saying interesting things about the issues. I can also see social media as effective during 'get out the vote' drives. I might look through material delivered to my door, but I find that typical mail-outs are pretty short on information. Don't write a long letter, but don't just have your face and your slogan.
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