The door knock is hands down the most effective campaign tool. It's cheap, let's you (or this friend you speak of) connect with voters and so on. More importantly though in identifies supporters and works toward the gotv that you will need come e-day.
A lot has been said about Obama and bow amazing his grassroots Internet campaign was, and it has it's merits. Don't overlook the fact the the bulk of his money wasn't raised on the Internet though; it is a smaller percentage.
I think that while the social media is needed I doubt it converts many would-be voters. I am very unlikely to vote for someone just because
my friends are fans of their facebook page or whatever. That wouldn't mean I wouldn't vote for them, but it's not a big deal to me.
On a more important note though, how many friends can an Oiler fan have anyway?!
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