Municipal elections are this fall throughout Alberta. The old way to campaign is to talk to as many people as possible, knocking on as many doors as you and your workers can get to. That's very difficult to do and I wonder how effective it is in an age when people may not read material left at their door, or answer their door. People are increasingly disliking the intrusion at their doors.
I'm interested in ideas about how to campain for political office in the computer age, and its effectiveness. Let's say that I'm doing some research for a project I'm working on. It's for a "friend."
These questions:
How effective do you think it is to campaign by setting up a website, Facebook, Twitte, etc.?
How would you get people to your website, to follow you on Tritter, to read your Facebook info?
What other ideas do you have for campaigning electronically? What do you think would work?
I'm thinking maybe my "friend" should knock on some doors (maybe in selected areas) and do a couple of mail drops to every home in his area, also publishing some ads in the main local newspaper giving people the URL to his website. His campaign material would be on the website.
My "friend" wants to get away from door knocking for it's questionable effectiveness and try things that might be more effective in this age where younger folks are more tech savvy.
Ideas?