Quote:
Originally Posted by KTrain
See, I didn't even know Epicurious had the same features on a website. I only knew it from the iPhone/iPad apps.
Apps are a great way to extend your presence and engage new users. Even if the same functionality exists on the web.
|
I think that's a good argument for what that author was trying to say. If people only find things by browsing the App Store, if a great website doesn't have an iPhone app, they may not get discovered. Its similar to how every big company had to have an AOL Keyword 10 years ago, or in modern times, a Facebook fan page. AOL (10 years ago), Facebook, and to a lesser extent Apple, want to become "the internet."