I suppose it depends how you consume your tv shows. Personally I'm not a big surfer of channels. I do it from time to time, but unless Mantracker is on, I'm not finding anything worth while. The majority of our tv watching is done with the pvr. While I realize pvr's offer the ability to skip channels, after watching a few commercial-free shows downloaded from iTunes I can no longer stand even the short break in the episode to skip the commercials.
One troubling thing I've heard is that tv ad revenue is simply too extreme to ever be fully replaced by a pay-as-you-pay method. For a subscription service to work for them the price would have to be ungodly high. The numbers I've heard are hard to confirm, but they were discouraging.
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