Looks very cool and I hope it lights a fire under Apple's ass to strengthen the Apple TV, but by virtue of being in Canada the Google TV will be more of a decent competitor to the Apple TV up here, whereas in the states it's a much stronger device. iTunes is still the only way to get legitimate streaming content, so when it comes to searching for streaming media I have to imagine it'll be useless north of the border.
That being said it sounds like it will pull media from iTunes or any computer in your house, so it's definitely stronger than the Apple TV. Hell, at this point the iPad can play more complex media files than the Apple TV.
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