What we all fail to understand is that when you buy a DVD or a streaming version of the same film on Apple TV, you're not buying the movie. You're buying a bundle of rights which in most cases include only watching the movie in prescribed ways.
It's different from buying a car or a chocolate bar or some other physical good. Ford can't (and isn't) telling you what roads you can drive on with your new Fusion. Cadburry isn't telling you you can't use that chocolate bar in the production of 'smores on the campfire.
I'm fine with this concept in theory. However, I think the rights we are purchasing are GROSSLY over-priced. There is no meeting of the minds when you assume you are purchasing the latest Taylor Swift album and are allowed to convert those songs for use on any media player you want. That's not what you're being sold.
And again, I would be fine with this if the rights you are buying are priced fairly and are priced in accordance with that model. If people knew you had to buy the same song five times for each of your five devices, the price would have to reflect that. Pennies a song would probably be reasonable. Ninety-nine cents is not.
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