Search for and try all of the discount codes you can find for every rental company. If you have or know someone who has the Entertainment Book coupon book (lots of organizations sell them as fund-raisers, so you likely know someone who has one), try all of the different coupon codes they have.
My personal preference is Alamo/National (same company, different marketing) because they let you choose your vehicle from within the category you've paid for rather than just handing you the keys to whatever they decide to give you. If you're picking up in a large airport location, you'll have a pretty good selection to choose from.
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