I always found Alamo the cheapest out of the big guys.
The one thing i always do though is book the smallest/cheapest possible car on the list....which they never actually have on the lot, and therefore they upgrade you to the next level up (and often even higher) for the same price out of necessity. I used to travel for business a lot, and they never had the smallest car for me once. This might be different in Canada, where people are used to driving smaller cars, but in the US they don't seem to stock many..if any.
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