I did think about Apple TV, but I've been using my PS3 basically like what I would want out of ATV, outside of the ability to purchase movies and watch them right away. Between my wife and I, we already watch 4-6 movies a week, which is why the idea of Netflix made sense. ATV/Blockbuster/etc = ~$25. Trying to cut that down while still maintaining the ability to watch a movie right then and there.
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