I love this commercial.
So funny to just peel back one layer of the marketing of this to see what's going on.
Commercial is directed at people who don't pay taxes. Obviously a large swathe of people who don't pay taxes are the big brother fearing, tin foil hat wearing, indigent patriots who frequent gun shows and talk radio. This commercial is directed squarely at them. And in their pea-shaped brains they're probably shatting a brick believing this is real. I bet tax receipts from the taxidermy colleges and back yard mechanics will be significantly up this year.
Laugh. Good job marketers way to nail the demographic.
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