Quote:
Originally Posted by First Lady
I know there are a lot of young people on here...
Just looking for some feedback on this website, which is targetted at 16-24 year olds.
http://www.nofunbeingdead.com/ |
The idea is definitely there and I see where they are going with it. I feel it just fell short of the homerun that it could have been.
The main things this site is facing is
a) Our demographic has an attention span of 3sec
b) This is a harder topic to address because its been handled the same way hundreds of times: Insert generic beat up, cut up gory car accident face.
c) Selling anything serious to 16-24 year olds that doesn't involve sex, celebrities or technology is a tall order.
I think they've done a better job than those before them but I don't know if its a campaign that will live on and be memorable.
7/10