Wouldn't be surprised to see Apple launch a "gamer" oriented product line - but it hasn't been their target market since I can remember. The only gamers they aim for are the ones who play Farmville.
But, in the past few years the OS X platform has made massive gains in the personal computing market - which might make the gamer segment more appealing to Apple.
They also suffer from not having a competing platform to DirectX. When a developer can make a game for both the XBox360 and PC with very little porting costs, it makes developing for other platforms less attractive.
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