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Old 03-31-2010, 03:44 PM   #85
troutman
Unfrozen Caveman Lawyer
 
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Quote:
Originally Posted by Shazam View Post
Beer is commonly used as an example of lifestyle marketing in, um, marketing classes. Suffice it to say that most people can't tell beers apart, even by broad categories (e.g. ales, pilsners, etc.).
+1

+100 if we are talking about wine. A famous blind study proved top wine-tasters could not differentiate cheap from expensive wine, or even red from white. It's all marketing.
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