Quote:
Originally Posted by flip
Next time I'm at a pub I'll order a pint of each and I'll try a sip of each, blind. I'm certainly no beer connoisseur but I like to think I'm a pretty knowledgeable beer drinker. We'll see if I can live up to my claim.
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Beer is commonly used as an example of lifestyle marketing in, um, marketing classes. Suffice it to say that most people can't tell beers apart, even by broad categories (e.g. ales, pilsners, etc.).