Quote:
Originally Posted by Suave
Actually they do include PVR's. The "live" rating includes PVR playback within the same day. Then there are other ratings that include PVR playback with 3 days and 7 days. Though advertisers generally only care about the Live rating, just think of how many time sensitive ads are shown.
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Yeah reading up on it more and more I found that out. Chuck is still drawing over 7 million when you account for all the PVR and Hulu viewers. However it all comes down to advertising $$ and that means live viewers. This is a big week for Chuck with House and HIMYM repeats. If it could jump back over 2.0 it would go a long way to the show getting a 4th season.