Quote:
Originally Posted by Burninator
Isn't that a good example of why brand loyalty isn't a good idea? Only one team wins each year, so it would be better not to stick to a single team and instead pick one of the favorites each year. Strictly speaking in terms of results picking one team to cheer for every year is not a good way to get the most wins. It would cut down on stress and frustration if you picked the brand that has the best product at the time.
|
Brand loyalty isn't always about the best product/company or "winning" though. That's why we cheer for the Flames regardless of the stupid things the management sometimes does. It's about the trust you have for the brand that in the long run they are going to produce great products and services.
Also, brand loyalty and brand exclusivity are two totally different things. You can be loyal to multiple brands within the same category (two hockey teams or two computer makers). If you are loyal to a brand to the point of exclusivity then you're limiting yourself to a lot of great things out there.