I've never heard of tipping to the "house" per se...
I used to tip out close to 5% when I served and some of it went to the company I am sure. They use it to also tip the hostesses and back of house staff.
It's honestly the biggest racket in the world if you ask me. Getting the servers to subsidize the rest of the staff rather than just paying the kitchen what they deserve out of their own pockets. You essentially put all the tip risk on the server even though they don't have control over the entire level of service.
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