Half the advertising done just by the name alone. As the owner of a store, franchise, that is what you want. If you can get your brand out there, and people talking about it, with spending minimal amount on advertising, I think you have done a wonderful job.
If you ever do need a good dump, you most likely will remember that garbage disposal place. What's wrong with doggy style? Wonderful name. And it actually fits the shop perfectly. Just becuase humans came up with a different meaning for it, you shouldn't hold it against the shop owner for using a perfectly good name for their store.
Whether or not you agree with the naming conventions of some stores, you have to admit, that no matter what, you will always remember them.
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"Opinions are like demo tapes, and I don't want to hear yours" -- Stephen Colbert
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