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Women are negatively depicted because they are overly sexualized and depicted far too often only for their image.
There are far less examples of that in men. However, that is changing. There is a huge increase in male sexualiztion of late, which can be seen through increases in male fashion, cosmetics and objectificaiton.
I'm sure many of you older posters, never went through all the effort that young guys do now to put out an attractive image. With all of the body sprays, deoderant, cologns, body washes, aftershaves, hair products, etc. that many men use today. Even in the last few years, we can clearly see a huge expansion of male cosmetics.
We will see more and more sexualiztion of men as women become less and less reliant on males. With females making more of their own money, men will become objectified too.
Get used to seeing more half naked men, on you TVs and in magazines.
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I'd say things are getting fairly even. Point out the very attractive woman in an ad, and there will be one right beside it showing the same kinda guy. I would say that every ad goes out of their way to put good looking people in it, whether they be male or female. It gets attention. Nobody really wants to see ordinary people in an ad.
But that goes both ways. And yes, many guys in ads are half naked and sexualized, just like women are in some ads. You can argue that "well way more are women!!!" but frankly...I am not sure that that argument holds anymore. And I doubt either of us could convince the other to see it our way.
Edit: cut down quote size.