I just want to add that for the 08 Superbowl, Bell set up a special channel to broadcast the American feed, commercials and all, to the areas of the country not within the Canadian broadcasters area of coverage (I received this as I'm outside of the Vancouver OTA HD signal) but the CRTC shut them down from providing this service in the future. Every technology has it's upsides and downsides but I bet as soon as Edmonton gets a Canadian HD broadcaster of the Superbowl, you won't get the American feed from Shaw anymore.
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