Sounds like the NFL OT format could finally change next year for the playoffs:
http://www.tsn.ca/nfl/story/?id=311798
"Under the new format, both teams would get the ball at least once unless the first team to get the ball scores a touchdown, Greg Aiello said. If the first team to get the ball makes a field goal and the other team ties the game, action would continue until a team scores again".
It is better then the current format but they need to go all the way. Each team needs to get the ball at least once no matter what (unless of course the defense scores on a TD like the Packers/Cards playoff game).