http://www.redflagdeals.com/deals/ma...5_sonystyleca/
Sony ones are cheaper, you can get the 5" one for $185!
I just picked up one a few days ago, thought I got a good deal for the reader, a leather case and a $25 gift card for books for $230, which is still a good deal but not as good with the reader itself being $185.
Edited the thread title to draw attention to the sale, hope that's ok.