Quote:
Originally Posted by valo403
Attention yes, but not negative attention. No brand wants to be known as the backer of a guy who regularly screws around on his wife and doesn't feel the need to at least pretend he's sorry about it. I don't personally care about what he did, tons of people do it every day, but brands are image concious and that's not an image they want associated with them. Why do you think the Gatorade focus bottles with Woods on them were pulled almost immediately?
|
So they could quickly re-wrap them in a normal label and not have the headache of people crying about it? Brands are over cautious because of the way people are now a days. Everyone needs something to bitch about and something to gossip about. This is why people want answers not because it will make the situation better but because they want to know every little detail.
But again were Gatorade pulling those bottles because of average joe or because of the "ultra-rich"?