If you want competition you have to go back to the old days when all atheletes have to hold down a 'regular job' and the sport is really amateur, otherwise, in the winter olympics especially, sports will always to a large degree dominated by small numbers of countries.
Having grown up in the UK I have always felt the winter olympics were a bit pointless really. Most of the world, even in cold countries that do well in them, don't care about them, soccer being the real obsession in Austria Germany etc.
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