I loved the old Corollas, but the last decade has been pretty damn boring.
These were my faves.
http://en.wikipedia.org/wiki/File:To..._Carib_002.JPG
I guess building up brand equity somehow equates to fanboism now???
I think Toyota and Apple is a pretty bad comparison. One places much more emphasis on design, cutting edge tech, and advancing the user experience....while the other tends to keep things as mainstream as possible, but makes sure there is high level of quality (or atleast used to!). One is build for the young tech/design savy geek, while the other is targeted at accountants and those who want more of the same. I respect both, but pretty different strategies.