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Originally Posted by Hemi-Cuda
they should build it into digital boxes and allow you to opt-in to the ratings reporting if you want. if i record Better Off Ted on my PVR, then have my box report when i watch it so that it increases the ratings even slightly, maybe good shows can avoid getting canceled
they need to figure out a better way to do ratings though, because the old methods do not work for today's TV viewing habits
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Nielsen also releases reports on DVR same day viewings (up until 3 am the next morning), and viewings within 7 days. These numbers aren't added to the "overnights" (ratings out each morning) but you can bet networks take it all into account. Heroes for example, is a highly DVR'd show, much more recorded than its live ratings would suggest.
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Originally Posted by InSutterWeTrust
I wonder if networks track how many of their episodes are watched online via their own website and places like Hulu? The average crowd that watches Leno is not going to be watching the shows on Hulu, as opposed to the average age of viewers for Conan who are more likely to watch their shows online.
But in the end, it boils down to money. At 11:30 on NBC Jay had more viewers and that's where the money for NBC is, its not from shows on NBC.com or Hulu.
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Network's track online data as well, but Hulu is still only a fraction of the broadcast numbers. NBC is also aware that Heroes is the most pirated show on television (most illegal downloads).