Quote:
Originally Posted by Hemi-Cuda
they should build it into digital boxes and allow you to opt-in to the ratings reporting if you want. if i record Better Off Ted on my PVR, then have my box report when i watch it so that it increases the ratings even slightly, maybe good shows can avoid getting canceled
they need to figure out a better way to do ratings though, because the old methods do not work for today's TV viewing habits
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PVR's are taken account into ratings. That's why you hear terms like "overnight ratings" which are generally for the live audience and same day PVR viewing. Final ratings usually come out a week later and included PVR views over the week.
Generally advertisers only care about the overnight ratings. As anything on PVR usually has the commercials fast forwarded.