If you're looking for highly entertaining and interesting contemporary non-fiction then I would recommend Malcolm Gladwell of The Tipping Point fame. He has about 5 books now. I'm just in the middle of reading his latest one What the Dog Saw and it is pretty good.
They're quick reads rooted in real life fascinations. For example he explores why there are tonnes of different types of mustard but only one type of Ketchup. The story follows food marketing and food psychology. Interesting stuff.
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