Calgarypuck Forums - The Unofficial Calgary Flames Fan Community - View Single Post - Jay Leno going back to 11:30... Conan's future unclear

TheyCallMeBruce · 01-23-2010, 01:55 PM

Hmm...I don't really get what NBC is doing here. I get that Conan's numbers are down, but according to the nielsen's ratings for the demographic group of 18-49, he's been consistently number 1.

http://tvbythenumbers.com/2010/01/14...-jan-4-8/38961

Aren't the biggest consumers at this age demographic? I hardly know of anyone around my parents age spending like the way my generation spends.

So sure, his numbers are low, but he's keeping the coveted 18-49 demographic. If I were to focus my marketing on a generation, it would definitely be the 18-49 group.

01-23-2010, 01:55 PM	#492
TheyCallMeBruce Likes Cartoons Join Date: Apr 2004 Exp:	Hmm...I don't really get what NBC is doing here. I get that Conan's numbers are down, but according to the nielsen's ratings for the demographic group of 18-49, he's been consistently number 1. http://tvbythenumbers.com/2010/01/14...-jan-4-8/38961 Aren't the biggest consumers at this age demographic? I hardly know of anyone around my parents age spending like the way my generation spends. So sure, his numbers are low, but he's keeping the coveted 18-49 demographic. If I were to focus my marketing on a generation, it would definitely be the 18-49 group.