Quote:
Originally Posted by diane_phaneuf
if polls on the internet were accurate than there would be no problem here because Conan would have been crushing the ratings.
Networks are interested in age groups, not internet users.
And Leno has been beating Letterman in the ratings for something like 12 years, not just when people knew he was going to be leaving. And I would guess if during that time you took an internet poll as to who was more popular that Letterman would have won.
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Ah, you sound exactly like an NBC executive. Here's the problem with that logic: if the young demographic is not engaged, then the network's overall audience shrinks as time goes by, unless you hope that they'll reach a certain age and all the sudden the shows they've been ignoring for years suddenly become funny. If you simply assign a demographic as being an internet users and not try to engage them, you're essentially writing off an entire generation of potential TV viewers. Fox is the #1 network on TV largely because they have a huge advantage in the younger demographic, while holding their own in more mature viewers. That demographic does watch TV; the distinction is that they don't watch late-night TV. The current potential gain for a network like Fox is about shaping the viewing habits of that audience.