Ive never seen a 240 in person, so I can' comment on it. However with 120hz there is a noticeable difference from 60hz, and is worth it if you watch a ton of sports as it makes all the action much smoother for the eyes. If you can afford it and watch a ton of sports and "live" shows, get it.
HOWEVER, I really hated watching movies with 120hz, as the effect makes it too realistic. It took away all the atmosphere and character of the hollywood experience, and made it feel like you were watchin a soap opera. It's hard to explain without seeing it, so go down to the store and take a look yourself. I believe you can switch off 120hz though in most models.
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