[Jambi]

Originally Posted by MarchHare

The problem is that raising "awareness" in and of itself is completely meaningless (and honestly, who isn't aware of breast cancer by now? They've marketed themselves so well that whenever I see a pink product of any kind I immediately associate it with breast cancer regardless if any such association exists or not).

I've taken several marketing and public relations courses at UofC, and one of the first things they teach in every class is that "raising awareness" is never a valid metric for any campaign. You have to change behaviour, and that's why this stupid Facebook meme is a failure. The message should have said, "Post the colour of your bra in your status, and when you're finished that, remember to do your monthly breast self-exam! You can also donate to the Breast Cancer Society by following the link below."

That would have been infinitely more effective. Instead, this campaign trivialized an important health issue and turned it into an opportunity for women to flirt with everyone on Facebook. My wife (age 30) reacted to receiving the private message thusly, "How old are these people, 12? 'Tee-hee, look at me, I'm wearing a bra! LOL'"

I agree with you, actually. What really bugged me was how the guy referred to the girls in a really derogatory manner. That just dosent fly with me.