I'm not sure how this thing got started but it eventually took off, probably due to the flirty factor involved. Youngish girls doing it probably think it's fun to tease the guys they know about what colour bra they're wearing, tee hee hee...etc. No, it's not helping the fight to end breast cancer the same way donating money/time would, but I'm not sure that's the entire point. If it gets even a few women aware of the need to self-exam and reminds a few others, then what's the harm? Maybe some women will catch a problem before it's too late. How can that be a bad thing?
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