[7uongo]

Originally Posted by MarchHare

http://jezebel.com/5444444/thanks-fo...to-cure-cancer

But what good has it really done for breast cancer awareness? Does anyone on Facebook really not know about breast cancer to the point where someone posting "purple lace!" and eight dudes responding, "Ooh, hot, lol" is really doing to anything to really help the cause in any possible way? If anything, the constant sexualization of and cutesy-poo approach to breast cancer pushes people to take it less seriously. As Tracy Clark-Flory of Broadsheet notes: "This bra color movement seems a similarly desperate attempt to get guys to simply give a crap about breast cancer by making it sexy and flirtatious, which I find not only embarrassing to women but insulting to men." Mary Carmichael of Newsweek agrees, noting: "They're not saying a word about cancer. This isn't awareness or education; it's titillation." Jules at Feminazery also agrees, adding that the campaign is "about using a disease that has a devastating impact on the lives of hundreds of thousands of people as a spurious justification for discussing saucy undies."

Though I doubt anyone really intended to do any harm by posting their bra color yesterday, perhaps feeling that any awareness is good awareness, the way I often feel pulled to buy anything pink, in the name of breast cancer organizations, perhaps it's time we all recognize that awareness alone is not enough; posting your bra color may have temporarily reminded someone that breast cancer exists, but it certainly didn't do anything to ensure that it won't exist forever.

the ironic part this is that they've also brought awareness with their criticism.