Another option for those who can't swallow the larger pills fish oil usually comes in here is another option. Soft chew fish oil.
http://www.gnc.com/product/index.jsp?productId=2965533
Now the only down side is the sugar content but the taste is actually pretty good. It's what I would recommend to friends who wanted to get their fish oils but didn't have the swallowing power.
edit: however with practice (where is fotze for the joke?) you will find it easier to swallow. When I first started taking supplements 5-6 years ago I could barely swallow one Multi-Vit at a time. Now I could probably 10-15 different pills in one swoop.