I'm not really a fan of the "I'm a PC and Windows 7 was my idea" campaign, but it's still much better than any other MS ad series that I can think of (i'm looking in your direction, Seinfeld). At least they are focusing on items that actually matter to people (making slideshows, sharing photos, fast start up etc.).
I don't really like the ads for the same reason mentioned above: it feels like they needed people to tell them that those items are positive. Still a step in the right direction though.
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