Quote:
Originally Posted by jammies
Leaving aside the question of which is better - PC or Mac - I question the selection of an ad campaign that still leaves the market leader with a better than 90% market share and the challenger with less than 10% as worthy of all kinds of praise. Isn't the point of advertising to move units, not impress magazine editors?
Apple is like a luxury brand that doesn't get to charge real luxury prices. What's the point in being Lexus when you're still getting Toyota dollars per unit?
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Well, it's all relative, what was Apple's market share before?
I guess a good question is what was their market share before the commercials started to air and what was it before?
I'm just throwing random numbers out there, but say they went from 8% to 10% share, that is quite the increase for them, I think roughly a 25% increase. That is moving more units and keeping your shareholders happy.
In terms of a car, I think targeting the small segment of people trying to decide between certain cars could be effective. I mean, how many times have we seen a random commercial that makes us go "oh man, we should get that?". If I was looking for an SUV, and a comparison commercial shows up, that would have more impact on me then a SUV commercial talking about itself.