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jammies · 12-16-2009, 04:01 PM

Leaving aside the question of which is better - PC or Mac - I question the selection of an ad campaign that still leaves the market leader with a better than 90% market share and the challenger with less than 10% as worthy of all kinds of praise. Isn't the point of advertising to move units, not impress magazine editors?

Apple is like a luxury brand that doesn't get to charge real luxury prices. What's the point in being Lexus when you're still getting Toyota dollars per unit?

12-16-2009, 04:01 PM	#55
jammies Basement Chicken Choker Join Date: Jan 2007 Location: In a land without pants, or war, or want. But mostly we care about the pants. Exp:	Leaving aside the question of which is better - PC or Mac - I question the selection of an ad campaign that still leaves the market leader with a better than 90% market share and the challenger with less than 10% as worthy of all kinds of praise. Isn't the point of advertising to move units, not impress magazine editors? Apple is like a luxury brand that doesn't get to charge real luxury prices. What's the point in being Lexus when you're still getting Toyota dollars per unit? __________________ Better educated sadness than oblivious joy.