Quote:
Originally Posted by bomber317
Anyways, do you guys think the commercials that MS and Apple have generated change the way commercials are made?
I'm starting to see more of that in Car commercials, with the brand vs brand fighting.
I do find them effective as those are the commercials I tend to remember.
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Good point. There's definitely more of it going on right now. It seems like a lot of fighting within very focused markets (for example, the commercial that shows one family struggling to fit in theirs competitor SUV, and then another family fitting easily into theirs). I guess if they know that most decisions in that particular market come down to a decision between those two SUVs, it's a good way to go. A lot of TV viewers will ignore it because they're not interested in either brand or in that type of car, but if it works for that very small segment that's making that decision, then it might be worth it.
But it's much easier for a company like Apple, who knows that the entire audience out there is either a PC user, or dislikes PCs, or sometimes both.