Quote:
Originally Posted by octothorp
The "Windows 7 was my idea" campaign is great though, and very unusual for them. It admits the flaws of the previous versions, it softly mocks the lack of useful innovation in typical Windows releases, but does so in a way that doesn't feel self-deprecating, and keeps it very positive and forward thinking. It's not trying to argue Windows over Mac, it's trying to argue Windows 7 over previous versions, which is a good strategy: converting 10% of vista or XP owners to Windows 7 has a far, far greater impact on the bottom line than converting 10% of Mac users to Windows.
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Awesome. This is the kind of stuff I was hoping to read. Thank you.