Quote:
Originally Posted by Bent Wookie
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MS doesn't need to respond to the Mac advertising campaign. Which is why they never have. Their ads concentrate on their product not the competition. I have always thought Apple's approach to be interesting considering this...
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Er... what? This can't be further than from the truth.
Microsoft's campaigns around the time Apple started Get a Mac.
Silence for awhile....
Finally a new campaign. Commercials featuring a retired employee/founder and and comic who hasn't been relevant in 10 years. They talked about shoes and chiros, not Microsoft products.
They then killed that and switched to I'm a PC ads where they started to respond to Apple by telling us that using a PC can be cool and PC users are not the John Hodgeman stereotype. Pretty good campaign but no Microsoft products.
Next they did the laptop hunter campaign where they directly compared the price of Apple laptops against HP and Sony laptops. Not a single Microsoft product mentioned. Terrible campaign featuring some terrible machines.
Finally as of the past few months, we have some decent ads for Bing and Windows 7. They show actual Microsoft products and or show people talking about or actually using them and demonstrating the features.
Like I said before, things ARE changing for the better at Microsoft. You can even see it in their Ad campaigns.